Concept development and copywriting ad campaign Wakoopa
Project info: Wakoopa delivers passive metering technologies for market researchers. The Amsterdam based company offers its clients cross-device behavioral data when a consumer is online. In order to explain its work and philosophy, Wakoopa asked me to develop the creative idea for this ad campaign. In close cooperation with the client and photographer Edo Kars, we developed a striking campaign explaining Wakoopa’s pay-off: we get you behind the screens. .
My role: Concept development and copywriting
Watch the campaign on Wakoopa’s website