Concept development and copywriting ad campaign Wakoopa
Concept development and copywriting ad campaign Wakoopa
Client: Wakoopa
My role: Concept development and copywriting
Languages: English
Watch the campaign on Wakoopa’s website
Project info: How do you surf? That’s the question RNW put to young people from Cuba to China, Nigeria to South Sudan. RNWs interactive photo series ‘How I Surf’ portrays young netizens in their natural surfing habitat. The goal of the project was to allow RNW’s young target groups to allow for comparison between the issues they encounter when surfing the web in their countries, like blockades, low bandwith and censorship.
But ‘How I Surf’ also reveals how the web helps them in their daily lives, the stuff they buy online and the social media channels they prefer. It makes use of the interactive photo app ‘ThingLink’.
Client: RNW.org
Media: Interactive photography
My role: Concept development and project roll-out
Languages: English, Spanish, Arabic and Chinese (RNW’s language desks)
View the full ‘How I Surf’ project on ThingLink
Project info: Interactive storymap of various stories about gender based violence around the globe. This clickable collection of stories was published by RNW’s Love Matters team in support of the 16 Days of Activism Against Gender Violence.
Client: RNW Media
Media: Interactive storymap (StorymapJS)
My role: Concept development, research, image and text editing and project roll-out
Languages: English, Spanish, Arabic and Chinese (RNW’s language desks)
Too bad, story is offline