Other services / Michiel Bles / Freelance multimedia maker

Concept development, copywriting and design by Michiel Bles

15 August 2018

With a background in advertising, non-profit and media I have learned tricks of many trades. Let me think with you on new publishing concepts, journalistic innovations or business ideas. I write or edit your copy. And design your corporate style.

Concept development: let me think with you on new publishing concepts, journalistic innovations or business ideas.

Copywriting and text editing: as a professional journalist with a background in cultural sociology and advertising, I’m versatile writer. Journalistic, selling or corporate, I write copy with an engaging touch.

Graphic and web design: let pixels speak for you, off or online, or both.

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Concept development and copywriting ad campaign Wakoopa

15 August 2018

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/ Categories: Concept development / Other services

Concept development and copywriting ad campaign Wakoopa

Concept development campaign Wakoopa photography and cgi by Edo Kars

Project info: Wakoopa delivers passive metering technologies for market researchers. The Amsterdam based company offers its clients cross-device behavioral data when a consumer is online. In order to explain its work and philosophy, Wakoopa asked me to develop the creative idea for this ad campaign. In close cooperation with the client and photographer Edo Kars, we developed a striking campaign explaining Wakoopa’s pay-off: we get you behind the screens. .

Client: Wakoopa

My role: Concept development and copywriting

Languages: English

Watch the campaign on Wakoopa’s website

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Web design and development Kamerstukken and Kamervragen

26 May 2015

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/ Categories: Kamerstukken/Kamervragen / Other services

Project info:
Kamerstukken (literally translated into ‘Chamber Pieces’) is a web shop for interior design products and accessoiries. The owner of the web shop also has an interior design consultancy branche, called Kamervragen (‘Chamber Questions’). Together with the client I developed the company names, corporate style, logo and websites. I photographed interior projects, made video impressions of these projects and did various product photo shoots.

Client: Kamerstukken and Kamervragen

Media: Websites, photo, video

My role: Name development, web design, interaction design, photography, videography, corporate style development

Languages: Dutch

View the full website of Kamervragen, interior design consultancy

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Web and interaction design RNW.org

26 May 2015

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/ Categories: Other services / RNW Media

Project info: In order to show national and international stakeholders the relevancy and added value of RNW Media, the organisation launched a new website. This ‘flagship site’ showcases the most impactful stories from RNW’s regional desks. Other pages display the countries where RNW media is active, which themes and projects it focuses on and trigger visitors to get involved with the organisation. I have been involved in the web and interaction design and consultancy, produced photos for the site and was responsible for image editing

Client: RNW media

Media: Website, photo

My role: Web and interaction design and consultancy, photography, image editing

Languages: English

View the full website on RNW.org

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How I Surf – interactive photo series

10 May 2015

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/ Categories: Concept development / Interactive / RNW Media

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Interactive web series

Project info: How do you surf? That’s the question RNW put to young people from Cuba to China, Nigeria to South Sudan. RNWs interactive photo series ‘How I Surf’ portrays young netizens in their natural surfing habitat. The goal of the project was to allow RNW’s young target groups to allow for comparison between the issues they encounter when surfing the web in their countries, like blockades, low bandwith and censorship.

But ‘How I Surf’ also reveals how the web helps them in their daily lives, the stuff they buy online and the social media channels they prefer. It makes use of the interactive photo app ‘ThingLink’.

Client: RNW.org

Media: Interactive photography

My role: Concept development and project roll-out

Languages: English, Spanish, Arabic and Chinese (RNW’s language desks)

View the full ‘How I Surf’ project on ThingLink

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Interactive storymap on gender based violence

9 May 2015

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/ Categories: Concept development / Interactive / RNW Media

Interactive storymap

Project info: Interactive storymap of various stories about gender based violence around the globe. This clickable collection of stories was published by RNW’s Love Matters team in support of the 16 Days of Activism Against Gender Violence.

Client: RNW Media

Media: Interactive storymap (StorymapJS)

My role: Concept development, research, image and text editing and project roll-out

Languages: English, Spanish, Arabic and Chinese (RNW’s language desks)

Too bad, story is offline

View the project on the Love Matters website

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Winner Lowlands festival design contest

30 August 2009

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/ Categories: Design

Lowlands festival design - winner design contest servetten Lowlands festival 2009 by Michiel Bles

Lowlands festival design, winner

Project info: At the 2009 Lowlands festival this design was printed on 500,000 napkins to be used during the festival. The design was selected as a winner of a design contest organized by the Lowlands festival in The Netherlands. The graphic design is based on a wordplay of a popular saying “Je weet toch”, loosely translated as “You know what I’m saying”.

Client: Lowlands festival

Media: Print

My role: Graphic design

Languages: Dutch

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