With a background in advertising, non-profit and media I have learned the tricks of many trades. Fifteen years ago, I started as a copywriter in advertising. Loved the job: concepting for campaigns, writing to the precise millimetre limits of newspaper ads, first commercial on TV. Winning a prestigious advertising award. Wow.

But my curiosity lured me out of my comfort zone. I did a master in Cultural Sociology which opened up horizons. It allowed me to mix up creative and academic skills. A giant leap forward, from a personal perspective.

It was time to use my talents for a higher goal. The international NGO War Child offered me a playground to put this blend of interests, ideas and capacities to practical use. The main objective: to make more compelling, visually rich productions.

Same challenge, broader scope. As a multimedia producer at RNW I created engaging online journalistic productions. "You're italic", they told me. And that's why they hired me. I was able to utilize my passion for photography and visual storytelling when developing interactive publications, a visually strong corporate website and a training project nurturing young photographic talent.

I like thinking in italics. Not fitting in perfectly. And challenging fixed patterns. Unconventional ideas have shaped my career. Let's create some more.