With a background in advertising, non-profit and media I have learned tricks of many trades. Fifteen years ago I started as a copywriter in advertising. Great job: concepting for campaigns, writing for the limited millimetres of newspaper ads, first 30 second commercial on TV. Winning a prestigious advertising award. Wow.

/ Mixing up skills
But my curiosity lured me out of my comfort zone. I did a master in Cultural Sociology which opened up horizons. It allowed me to mix up creative and academic skills. A giant leap forward, from a personal perspective.

It was time to use my talents for a higher goal. The international NGO War Child offered me a playground to put this blend of interests, ideas and capacities into practice. Main objective: to make more compelling, visually enriched productions.

/ About being italic
Same challenge, broader scope. As a multimedia producer at RNW I created engaging online journalistic productions. "You are italic", they told me. And that's why they hired me.

I was able to utilize my passion for photography and visual storytelling when developing interactive photo stories, multimedia concepts, a visually strong corporate website and a training project nurturing young photographic talent.

/ Unconventional ideas
I like being italic. Not to fit in perfectly. To break fixed patterns. To challenge clients to choose the best medium for the message. Unconventional ideas have shaped my career. Let's create some more.