Story first
medium later
That's my philosophy when working on interactive, photography and video projects. Today's technological opportunities allow for true creative thinking.

Back in the days we were trained in and working for print, TV or radio. Medium based. But today, we have the opportunity for lateral thinking when it comes to media. Why choose a channel up-front, when your idea turns out to be told more powerful otherwise? Online is tools galore. Define your key message and choose the medium that fits your story best.

That is true mean-free-thinking. And that's where I come in.
I'm Michiel Bles, I'm a freelance multimedia maker
/with a background in advertising, non-profit and media
/with a passion for storytelling, photography and videography
/with an education in creative communications and cultural sociology